Best Luxury

Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,500 hotels worldwide. The franchise, with its corporate headquarters in Phoenix, Arizona, includes more than 2,000 hotels in North America. The brand was founded by M. K. Guertin in 1946. As of December 2021, Larry Cuculic is the president and CEO of Best Western. As of 2018, it was a nonprofit owned by its franchisee members.
In 1964 Canadian hotel owners joined the system. Best Western then expanded to Mexico, Australia, and New Zealand in 1976.
In 2002 Best Western International launched Best Western Premier in Europe and Asia.