The Manager's Guide to Distribution Channels (GENERAL FINANCE & INVESTING)

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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their care ers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.Categories: Business & Money Marketing & SalesMarketing Show more