In 2011 and 2014 Alpha Plus Laundry Powder won the “Best Eco Product” award in the hotly contested Australian Business Awards. This laundry powder is a 100% herbal activated powder containing none of the fillers, extenders, synthetic perfumes and other nasty chemicals commonly used in ordinary laundry powders. A concentrated phosphate free formula provides you with exceptional performance and value for money (up to 40 washes per kilogram). Making a difference • Made from 100% plant based materials • Locally made so less carbon miles • Concentrated product so means less packaging and less energy for transport • Phosphate free so less phosphate polluting our waterways • Packaged in recyclable plastic • No animal testing • Australian made and owned Features • Low allergenic • Concentrated formula means good value for money • Phosphate free formula • Contains NO caustic alkalis, petroleum by-products, sodium lauryl sulphate, artificial colours and fragrances, sodium lauryl ether sulfate, parabens or formaldehyde • Free from fillers, brighteners, bleachers and synthetic perfumes • Suitable for grey water and septic systems • Less potential hazard risk than other powders