GRADE LEVELS 9th - 12th, Higher Education SUBJECTS Marketing, Family Consumer Sciences, Business RESOURCE TYPE Research, Projects, Assessment FORMATS INCLUDED PDF, MS PowerPoint PAGES 46 pages TEACHING DURATION 2 Weeks ------------------------------------------------------- Engage your students in the greatest fashion movie of this time. There are so many key marketing points, fashion concepts, story lines, and life lessons to learn from "The Devil Wears Prada". For this project, the movie is sectioned into 10 scenes. The students will watch each segment, complete a scene sheet, and discuss their observations with their classmates. At the end of the movie, each student will complete the presentation template that allows them to: Give an overview of the movie Highlight some key elements of the movies Spotlight characters, outfits, and designers. In the teacher guide, you have: detailed instructions for the project a pacing guide 3 suggested options for students to share their presentation a grading sheet TIME Suggested classroom time is at least 500 minutes for watching time, completing scene sheets, research, and development of the presentation template. Based on your schedule, you can condense the watch time to complete the scenes in a week. PRODUCT CONTENT Teacher Guide Student Instructional Handout Digital Presentation Template Scene Sheets Grading Sheet MARKETING STANDARDS TEKS §130.383. Fashion Marketing (2) The student knows the importance and functions of marketing. The student is expected to: (C) research trends affecting fashion marketing. (5) The student knows that distribution channel members facilitate the movement of products. The student is expected to: (B) describe activities of each channel member in the fashion industry. (9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to: (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences; (B) use special events to increase sales; (C) display visual merchandising techniques to increase interest in product offerings; (D) implement display techniques to attract customers and increase sales potential; and (E) manage promotional activities to maximize return on promotional efforts. (11) The student demonstrates an understanding of concepts and actions to determine client needs and wants. The student is expected to: (A) acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer; (12) The student knows the nature and scope of fashion. The student is expected to: (A) explain the importance of fashion; (B) demonstrate knowledge of fashion history and how it relates to today's fashions; (C) distinguish among fashion terms such as fashion, style, and design; (E) research fashion information; (F) explain legislation that impacts the fashion industry; and (G) describe how international marketing has affected the fashion industry. (13) The student knows that a career in fashion marketing requires knowledge of the industry. The student is expected to: (A) research careers in the fashion industry. (B) list and describe businesses related to the fashion industry; Become a part of the Marketing EdVenture® community by clicking each link below and following. Facebook Instagram YouTube Marketing EdVenture Website Marketing EdVenture Podcast [email protected] TERMS OF USE By purchasing this resource, you are agreeing that the contents are the property of Marketing EdVenture®, owned by Jacqueline P. Walker, and licensed to you only for classroom/personal use as a single user. I retain the copyright and reserve all rights to this product. Please remember to leave feedback. You will earn TpT Credits which may be applied to your future purchases. Thanks so much for spending a moment of your time with me. I look forward to more engagement. Have a wonderfully blessed day, Jacqueline P. Walker Marketing EdVenture®
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