Original "Nauga" Monster for Naugahyde, 1970s

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During the 1960s and 1970s an advertising/marketing team headed by George Lois for Naugahyde, asserted humorously, that their faux leather was obtained from the skin of a fictitiou s animal called a "Nauga". The claim became an urban myth as the campaign emphasized that Naugas can shed their skin without harm to themselves. The Nauga doll, a chubby, horned monster with outstretched arms and a wide toothy grin, became a popular advertising icon of the 60s and 70s. Fine examples of the original production are scarce, as most Naugas were given as gifts to loyal customers. These examples are from the larger size that was produced. Show more