The #1-selling* brand introduces the long-awaited new Premium Botanical Shampoo series to the natural market. This botanical shampoo creates a creamy lather that won't leave hair feeling rough. Its gentle cleansing action gently soothes damaged hair, leaving it beautifully smooth with every use. This luxurious blend of 100% pure organic Andean oil*2, botanical flower oil*3, and six other botanical ingredients*4, along with natural essential oils (fragrant ingredients), is made from wild rosehips grown in the Andes. This precious oil, a treasure trove of nutrients born and bred in nature, is carefully hand-picked from 5,500 rosehips, with only 100g of it being extracted. Free of three additives (silicone, parabens, and synthetic colorants). A refined and elegant fragrance reminiscent of a gorgeous botanical flower bouquet. For even greater effectiveness, use it with the Lux Premium Botanical Damage Repair series. The No. 1 selling brand*1 has launched a long-awaited new series in the natural market: Premium Botanical Shampoo and Treatment. It's non-greasy and naturally bouncy. Formulated with six plant-derived ingredients*4, including 100% pure organic oil*2 from the Andes and botanical flower oil*3, it gently cleanses damaged hair, leaving it beautifully smooth with every use. It's silicone-free*5, paraben-free, and synthetic colorant-free. The sophisticated and elegant fragrance is a gorgeous botanical flower bouquet. *1 INTAGE SRI Shampoo and Conditioner Market Value Share, May 2016 - April 2017*2 Moisturizing Ingredient: Andean Rosehip Oil*3 Moisturizing Ingredient: Lotus Flower Oil*4 Moisturizing Ingredients: Lotus Flower Oil, Andean Rosehip Oil, Damask Rose Extract, Argan Oil, Apricot Oil, Coconut Oil*5 Shampoo only
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