POIRET, Paul 1928 Paris, 1928. (Paris 1928) 4to, mustard cloth; front cover lettered in silver and black. Fine ( binding not raveled!) . Title page on translucent paper, portrait of Paul Poiret, half-title and introductory page of text. No other volume was published. Six title leaves precede each section: "Monsieur et Madame" (fashion and accessories), "La Maison", "La Table", "Fantasies" (gifts and bibelots) , "La Ville" (theaters and restaurants) and "Voyages et Sports". With 115 superb plates of Art Deco advertisements mounted on stubs, many in color, with designs by the noted graphic artists of the day, including Charles Martin, Dignimont, Boucher, Oberle, Bofa, Dyl, Foujita, Dufy, Cocteau, et al. Firms advertised include, Hermès, Lanvin, Callot Soeurs, Van Cleef & Arpels, Maxims, Moulin Rouge and many others. The last plate promotes the services of Devambez, the firm that produced this album and many other innovative publicity pieces. Collated complete with 115 advertising plates and six section headings.. Cloth.. Fine.. 4to.
