Introducing the ultimate premium LED strip light, engineered to redefine lighting aesthetics and functionality. Launched after extensive development, the new GEN2 strip light combines state-of-the-art features with a brand design, setting a new standard for quality and performance. Here’s what makes it exceptional: Advanced Dimming Function: Seamlessly adjust the brightness with our newly integrated dimming system, just long hold the power button to toggle brightness. Built-in Switches: No extra modules or controllers are required, ensuring a cleaner installation and easier operation with direct 12v input. Diffused LED Cover: Enjoy a softer, more pleasant light under a stylishly diffused cover that enhances comfort without sacrificing brightness. Robust Build: Features a wider, stronger extrusion that guarantees durability and a premium feel. Next-Generation LEDs: Equipped with the latest in 5050 High CRI LED technology to provide a more real and natural feeling. Cutting-Edge Electronics: Incorporates the newest generation of PWM electronics, enhancing dimming sensitivity and reliability. Start Battery Safe: Designed to be safe for start batteries with its ultra-low current draw. Complete Installation Kit: Comes with all necessary installation hardware, including screws and a PH2 Phillips tip. 100% Waterproof and Sealed: IP66 certified permitting the GEN2 strip light range to be fully utilised in any conditions. 5-Year Replacement Warranty: Supported by a comprehensive international warranty for ultimate customer satisfaction.