The session will help you to understand the components of a simple, practical marketing plan and the commercial value of building one. The talk will tackle the following topics: Learn how to define your marketing budget Learn how to manage the commercial risk of investing time and money in marketing Define which marketing results to measure and which ones are distractions Create a targeting strategy that ensures your marketing campaigns reach the correct prospects Define your content marketing strategy and what type of content you should be sharing on social media Use of video and photography to enhance your online profile Understand the five most important numbers for your commercial success, and the easiest, most commonly overlooked ways of improving them Create the ultimate clients or ’raving fans’ who will return to you for future projects and proactively advocate your services to others consistently Manage the fears and insecurities commonly experienced around marketing Overcome the culture of discounting Use proven methodologies to build trust, likeability and rapport with your network and prospects, using DISC behavioral profiling The critical importance of online ratings and reviews in modern day marketing The role of the architect website and how yours can and should be generating leads for you Parag Prasad is the Managing Director at the Business Growth Agency and a certified ActionCOACH business coach. He has coached more than 50 architecture practices in London to tangibly improve commercial performance and develop their teams over the last 12 years. In 2015 RIBA Vice President International Chris Williamson chose Parag to lead training programmes aimed at improving business skills within the industry, naming Parag as “’an essential resource for our profession’". He has also worked alongside some of London’s most ambitious entrepreneurs helping to guide, coach and mentor the owners of high growth brands like ProperCorn. Please note Each on-demand video will expire 12 months after enrolling onto the module. This session was recorded from the live webinar on 12 September 2022 For more information on this course, or if there are no places available, please email us, or call +44 (0)20 7307 5355 to talk to a member of the team. Please view the Terms and Conditions for more information.
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