Serious Creativity: Using the Power of Lateral Thinking To Create New Ideas by Edward De Bono

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Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existin g resources and assets. In this book, the author brings up-to-date the core concept of his book 'Lateral Thinking'. Publisher: HarperCollins Publishers Ltd Year: 1995 Binding: Paperback ISBN: 9780006379584 Condition: Good This image is of the actual book. Show more