The business world is starting to realize branding comes second to category design. No meaningful category? No meaningful company. In The Category Design Toolkit, you'll learn about 15 absolutely mind-altering frameworks for how to see business, life, and the way people organize information into "categories" in their minds. Are you a B2B enterprise software company? Do you sell plastic widgets on Amazon? Maybe you're a small business owner, a biotech entrepreneur, or a YouTuber. It doesn't matter who you are or what you do. In order to have a meaningful impact on the world, in order to become known for a niche you own, and in order to dominate your industry in a way that separates you from any and all competition, you must create your own category. That means you must learn the skill of category design. This book is a good introduction to the frameworks you need to start learning and practicing the skill of category design. Publisher: Category Pirates Year: 2021 Binding: Paperback ISBN: 9781956934120 Condition: Near Mint Note: This image is from a stock photo and may differ from the actual cover.
