The 22 Laws Of Category Design Name & Claim Your Niche, Share Your Pov, And Move The World From Where It Is To Somewhere Different by Category Pirates

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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to "not get fired. " Many people want to go to work, make a contribution, and go home. But Category Design is purpose-built for people who want to make an exponential difference, not an incremental better. Category Design is a business discipline that helps companies earn the majority of the value created in a specific new or different category of products or services. Publisher: Category Pirates Year: 2023 Binding: Paperback ISBN: 9781956934571 Condition: Near Mint Note: This image is from a stock photo and may differ from the actual cover. Show more