Odyssey: Pepsi to Apple

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VGC.Collins,1987.First overseas edition-first printing.Black hardback(gilt lettering to the spine,small nick and light shelf wear on the front cover) with Dj(crease,nicks and scrat ches on the Dj cover),both in VGC.Illustrated with b/w drawings.Nice and clean pages with some small ink marks & nicks on the outer edges,small pencil mark impression on the edge of the first blank page of the book,light shelf wear on the Dj cover.458pp including Bibliography,index.Price un-clipped.Heavy book. This is another paragraph Synopsis: John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers. Show more