Mass Media Effects Across Cultures (International and Intercultural Communication Annual, Volume XVI, 1992)

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vii, 269 pp. This volume encompasses a compendium of diverse perspectives on media effects. All the contributions are original pieces which attempt to represent thought, research a nd ethics in the massive endeavour of understanding cross-cultural media effects. A list of variables which ought to be considered in future research is suggested and the contributors emphasize that there is no one methodology for the study of these processes. Show more