(2-AUDIO CD DISC SET) Developing New Markets

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This session will provide a discussion of expanding your marketing efforts to reach different ethnic, demographic and alternative lifestyle segments of the wine consumer market. Sp eakers will take a closer look at the trends that are shaping the Hispanic market and the segments of younger consumers as well as their wine purchasing habits. Examples will be provided of how wineries can use advertising, public relations, and event sponsorship to expand the consumer base. Show more