Moisturizing and volumizing. For plump, smooth lips. Formulated with hyaluronic acid, which retains moisture like a sponge, moisturizes and plumps lips. Adds volume and reduces vertical wrinkles, leaving lips smooth and supple, like a baby's. Provides a barrier function that locks in moisture. Formulated with loofah oil, it moisturizes lips, boosts cell metabolism, and repairs dry lips. It works alongside hyaluronic acid to create a protective barrier. For soft, lustrous lips. Perfect for everyday use without lip makeup, or applied before lip color for more beautiful, alluring lips. No. 01 Cinema = A lip color that replicates the natural color of lips. This lip color was developed to create a beautiful, plump, and realistic lip color, even in makeup-free movie scenes. A professional-inspired product exclusive to Make Up For Ever.