The scent The artist Try a sample first! Forget everything you thought you knew about lavender—21 Conduit St reshapes it into something sharper, brighter, and undeniably modern. Here, lavender is sculpted through bursts of crisp grapefruit and tart rhubarb, then deepened by resinous pine and smoky tonka, creating a contrast that feels both tailored and unexpected. The dual lavender—fresh and sun-dried—radiates through the composition, shifting between aromatic clarity and warm, coumarinic softness. Elegant yet slightly irreverent, it wears like a perfectly cut suit with a subtle wink of rebellion, British style. It’s a London townhouse with a lavender garden that only wafts its seduction through the smoke of the night. Notes include rhubarb, lavender, bergamot, grapefruit, amaretto, balsam fir, wood, ambroxan and tonka bean. In black and white, sometimes gold, often red, JOVOY draws its graphic and aesthetic codes from the spirit of the times. The perfume house, based on rue de Castiglione in Paris, never loses sight of its founding principles: rarity, discoveries, wonder, nuances, joy, bias, loyalty, elegance, sensitivity, and an inexhaustible curiosity that its founder François Hénin and his long-time partners deploy in a contagious manner towards a market in perpetual evolution.
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