HoZac Books is proud to present The White Label Promo Preservation Society: 100 Flop Albums You Ought to Know, written and compiled by Sal Maida and Mitchell Cohen, who have recruited for their “society” a gang of esteemed music obsessives: musicians, label executives, and journalists who chose favorite albums from the 1960s and 1970s to rave about and expound upon. The only criterion was that the albums never made the top 100 on Billboard’s LP Top 200 (although in a few cases, they did quite well on the R&B or country chart). The selection ranges from east coast vocal-group harmony to punk and metal, from superstars like The Who and the Beach Boys to virtual unknowns. As Sal and Mitchell write in the book’s introduction, “These are the albums you might not read about, except here. No one needs to tell you why Pet Sounds, Revolver or Blonde On Blonde are essential parts of any decent record collection, or guide you towards classics – or even somewhat lesser efforts – by the Rolling Stones, Chuck Berry or the Jimi Hendrix Experience. Or which Pink Floyd album is indispensable (hint: the debut; you can stop right there). Although we have strong opinions about pantheon artists like Led Zeppelin and Marvin Gaye, and are happy to share those views with anyone in earshot, that isn’t what this book is about. We aren’t here to challenge or endorse rock orthodoxy. Neither is the mission to, once again, assert the brillianceof Skip Spence’s Oar, of such artists as Nick Drake, Big Star, and the Velvet Underground, whose influence, despite the lack of any commercial success in their time, has been thoroughly – one might even say exhaustively – documented elsewhere.” To tell help this story, Sal and Mitchell called on an impressive team of guest essayists: Lenny Kaye, Russ Titelman, Amy Rigby, Brian Koppelman, Dennis Diken, Bebe Buell, Jim Farber, Susan Whitall, Steve Shelley, Phil King, Ira Robbins, Billy Altman, Marshall Crenshaw, Peter Holsapple, Wreckless Eric, Peter Keepnews, Miriam Linna, Joe McEwen, and a cast of dozens.
