The Neuroscience of Fair Play: Why We (Usually) Follow the Golden Rule

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We remember the admonition of our mothers: “Treat others as you want them to treat you.” But what if being nice was something we were inclined by nature to do anyway? Renowned neur oscientist Donald Pfaff upends our entire understanding of ethics and social contracts with an intriguing proposition: the Golden Rule is hardwired into the human brain. Show more