In this session, you’ll discover how to use words to attract a steady stream of the projects you really, really want. Nikita will explain why words matter and how they shape your ideal client’s perceptions, decisions, as well as your firm’s reputation. In the session, Nikita will discuss the importance of having a compelling website (even if your business thrives on referrals) websites. The core of the session will introduce the ‘Architects Blueprint to Becoming Memorable’ Framework. This powerful strategy is designed to help you to become the obvious choice, stand out in a crowded market, and leave a lasting impression on your ideal clients. To ensure you leave with actionable insights, Nikita will share her top 5 copywriting tips. These tips are tailored to help you attract the right types of clients with practical examples to illustrate each point. You’ll walk away from this session with ideas you can immediately action for your own firm’s website and communications. SpeakerNikita Morell Nikita is a copywriter dedicated to working exclusively with architects. With over 10 years of experience in the field, she has developed a deep understanding of the unique communication needs of architectural firms. Nikita has studied over 663 architecture websites to hone her skills and provide targeted, effective copywriting services that help architects articulate their value and attract ideal clients. Her approach focuses on creating clear, consistent messages that reflect the personality and expertise of architectural practices, ensuring that their websites are not only informative but also compelling and memorable.Please noteEach on-demand video will expire 12 months after enrolling onto the module For more information on this course, or if there are no places available, please email us, or call +44 (0)20 7307 5355 to talk to a member of the team. Please view the Terms and Conditions for more information.