The "Rouge Unlimited Kinu" series will be gradually renamed to "Kinu Rouge" for each product and color number starting in January 2024. While the old and new names will be mixed on the shelves for a time, the performance and quality of the products will be the same. Furthermore, all products sold under the old name still have a sufficient shelf life until their expiration date. An unprecedented* comfort matte finish with a light, comfortable feel just like when you first applied it. Introducing Rouge Unlimited Kinu Matte, a new matte lipstick from Shu Uemura. Approximately 88% of the skincare formula gently envelops your lips, creating a sophisticated matte finish with a light, comfortable feel just like when you first applied it. Experience the tailored color that beautifully complements your skin tone and the silky smooth comfort of a comfortable matte finish now. *For Shu Uemura matte lipsticks
