Tutor: Simon Linacre, Head of Content, Brand & Press, Digital Science Designed for those starting their careers in academic journal publishing. Providing delegates with an understanding of Open Access, what makes a successful journal, finance and business models, as well as the basics of marketing and product development. The On-Demand version of this course covers four modules: Journals & Publishers Authors, Editors, & Publishing Models Understanding Open Access Measures of Success Each module is designed to take approximately one hour, but these can be completed in your own time and at a pace that suits you. Learning Outcomes By the end of this course, you will be able to: Understand key terms, models and new developments in and around the scholarly publishing industry Identify what success criteria can be applied to journals by those currently working in academic publishing Analyse and manage finances in both open access and subscription-based journals Apply knowledge of channels and metrics to successfully market your journal to the right audiences Improve overall work quality and efficiency Tutor Biography Simon is currently Chief Commercial Officer at Cabells. His previous roles have included Head of Content, Brand and Press at Digital Science and Director of International Marketing & Development at Cabells. Having spent 15 years in publishing at Emerald, where he had direct experience in journal acquisitions, open access and business development. Simon is also a Co-opted Trustee of COPE. His background is in journalism and he has been published in academic journals on the topics of bibliometrics and knowledge transfer. Simon holds Masters degrees in Philosophy and International Business and has global experience lecturing to researchers on publishing strategies.
