The Gold Standard Perfected over decades, the D.O.A. 3″ Shrimp is the gold standard soft plastic lure—trusted by tournament anglers targeting redfish and inshore predators. It features a built-in weight (1/4 oz) that ensures consistent drop rates and long, accurate casts. The lifelike design includes downward-facing vibration legs, ultra-realistic feel, and real shrimp scent, making it irresistible to even pressured fish. Rigged or rig your own hook, drop it in currents, flats, or docks, and watch it lure in strikes from snook, trout, and more. Key Features 3″ shrimp profile with 1/4 oz internal weight for smooth casting and steady falls Downward-facing vibration legs and lifelike shape trigger instinctive bites Infused with real shrimp scent to entice the most reluctant inshore bites Versatile across environments—from inshore flats to lakes and rivers Durable soft plastic built for tournament-level action Hooks, Cast, Hook Up A timeless classic that brings real shrimp action to your line—cast it, fish it, and expect results.
