Perhaps the most significant business decision I’ve made since starting online in 1999 is to offer a coaching program. It has, literally, doubled and even tripled my income. A simple look at the numbers explains why it is so important… Î It takes 50 customers buying a $20 ebook to earn $1,000. Î It takes only 1 customer buying a $1,000 coaching program. You can make a lot more money with a lot less effort by simply offering something with a greater price tag … in this case, your own coaching program. It just takes fewer transactions to reach a significant profit level. And, when you factor in the fact that many customers WANT to spend more money for something limited in nature, for something that provides a level of access, it because paramount that you offer it. Years ago I heard a speaker (sorry, can’t remember who it was) talk about highdollar coffee grinders sold at Starbucks®. His point was clear: while not everyone buys the grinders, when one is sold it significantly increases profit. You gotta sell a lot of cappuccinos and lattes to equal the same profit from a grinder.
