This daytime lash protector, part of the wildly popular Lash Addict series of eyelash serums, has sold over 5.23 million units*, moisturizes, protects, and treats damage to your lashes throughout the day, while also helping to maintain curl. Carefully selected beneficial ingredients moisturize and care for your lashes throughout the day, protecting them from various damages caused by dryness and other factors. The soft, creamy texture becomes transparent over time, creating a three-dimensional curl that lasts for hours. It creates beautiful, separate lashes. Use it as a mascara base for a voluminous, glamorous finish, or use it alone for a natural finish. It keeps your lashes healthy for any occasion. With Lash Addict Lash Transcolor during the day and Lash Addict Eyelash Conditioning Serum Advanced at night, these two Lash Addict products provide 24-hour lash care for the beautiful lashes of your dreams! *As of the end of October 2025