● White / Ink Black● Original 30/2 Tight Tension Jersey Stitch● Cotton 100% This season’s theme is ”No matter what happens, always stick to your beliefs.” Since its founding in 1993, FULLCOUNT has been ceaselessly promoting Japanese denim. Mikiharu Tsujita, CEO of FULLCOUNT, felt that a piece of letterpress printing created by his friend Stephen Kenny of THE PRINTER’S DEVIL, a typography artist working in the UK, ”was exactly what I was looking for.” Working with skilled craftsmen at our exclusive partner factories, we have been making high-quality denim for many years without altering the true fundamentals. Although there have been difficult periods in these changing times, FULLCOUNT has continued on with a strong conviction, which has led to us receiving high praise not only in Japan, but from all over the world. What we never change, and what we create anew to continue as we are.
