WHAT - A long-wear lipstick that provides pure colour and a shiny finish that lasts overtime. Superior comfort both in application and on lips. Plumping actives improve hydration and smooth your lips.WHY - For classic definition: the texture of this highly pigmented covering lipstick gives great definition to your lips both as a fully covering shade but also as a mere stain.ACTIVE INGREDIENTS - Vitamin E (Tocopherol) Candelilla Wax Prune Seed Extract.HOW - Apply Creamy Lips with the spongy applicator first by painting the lips with just a small amount of lipstick then fully load the applicator to fill inside of the lips. Creamy Lips is also great for a more stained effect: just load a tiny bit of the lipstick onto the applicator apply and blot for a matte stain.A “Human Colour” and therefore suitable for each skin tone age or style.No scent. No taste. No parabens. No animal testing.