Ares Color Purple Shampoo, 200ml

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Treats yellowing after bleaching! This moisturizing shampoo contains Lipidure® (about twice the moisturizing power of hyaluronic acid) to keep white and ash-colored hair beautiful. It gently cleanses hair damaged by bleaching, reducing roughness and leaving it supple. This dye-infused shampoo replenishes pigment! Prevents yellowing after bleaching and keeps white and ash colors beautiful. We recommend using it in conjunction with the Purple Hair Treatment. By using the shampoo and treatment together, the dye-infused shampoo replenishes pigment and eliminates yellowing caused by bleaching. The treatment provides an additional coat of color. Show more