Unite 7 Seconds Moisture Shine Protect Shampoo Starting with 7SECONDS™ Shampoo , a moisture-enriched shampoo that cleanses and protects hair from UV rays, thermal damage and color fading. Only takes 7 seconds to make a great first impression – make it count with UNITE'S award-winning 7SECONDS™ hair system. Starting with 7SECONDS™ Shampoo , a moisture-enriched shampoo that cleanses and protects hair from UV rays, thermal damage and color fading. Fall in love in 7SECONDS™! Features Locks in and protects color Instant results for all hair types Adds lasting shine Weightless formula is moisture-enriched Color safe & no added sulfates, parabens or sodium chloride How to use? Wet hair, apply, lather, rinse and repeat as necessary. Follow with 7SECONDS Conditioner, 7SECONDS Leave-in Detangler and your favorite UNITE styling and finishing products.