A bright idea for blondes, grays and silvers. Boost the brilliance of blondes, grays and silvers with this nourishing purple shampoo. Its silicone free formula features a custom pigment blend that delivers potent purple power to restore balance and vibrancy to blonde tones without leaving hair stripped of moisture. Good-for-you ingredients like Witch Hazel and Apple Extract dissolve oils and amplify shine and color vibrancy. Monoi Oil splashes strands with a high dose of antioxidants and vitamin E to improve the hair's elasticity, resiliency and luster. Best for blonde, gray or lightened hair.Neutralizes brass + yellow tones from blondes, grays and silversAmplifies shine + colorsLeaves hair balanced + hydratedMonoi Oil: Contains a high concentration of antioxidants and vitamin E to improve hair’s elasticity, strength and shine.Apple Extract: Contains numerous vitamins and minerals, including vitamins A, B, C, K, magnesium, potassium, copper and calcium, to help nourish the scalp.Witch Hazel: A skin soothing astringent that can relieve itching from dryness and balance excessive sebum production.