It's like a party in your mouth! Not only does it taste like sneaking spoonfuls of cake batter straight out of the bowl, RiseWell natural toothpaste for kids is packed with our signature ingredient, hydroxyapatite, which is a naturally-occurring mineral that strengthens teeth. Daily usage will leave your kid's teeth visibly whiter, healthier, and stronger as their smiles grow and mature. And the best part? It's safe enough to eat—even if your kids (or you, wink wink) eat the whole delicious tube! Cake Batter +One Secret Ingredient... Finally there’s a treat that strengthens your kid’s teeth! The secret is Hydroxyapatite, a naturally occurring mineral (and our signature ingredient!) that protects and remineralizes your kid's teeth as they grow. Hydroxyapatite acts like amagic shield around teeth As your kid's teeth grow,Hydroxyapatite strengths &remineralized The Safest, MostEffective Ingredients Hydroxyapatite Restores Tooth Enamel The same mineral that makes up our teeth and bones, HA remineralizes your teeth the way your body does naturally. Xylitol Inhibits Bad Bacteria Xylitol starves harmful bacteria of their food source, thereby reducing their ability to produce the acids that lead to cavities. Silica & Calcium Carbonate Gentle Scrubbers These natural scrubbers gently clean your teeth without damaging or stripping the enamel. Vanilla Planifolia Fruit Flavor Stevia, Sorbitol & Erythritol Natural Sweetners RISEWELL TOOTHPASTE FULL INGREDIENT LIST Silica, Sorbitol, Glycerin, Xylitol, Hydroxyapatite, Calcium Carbonate, Propanediol, Vanilla Planifolia Fruit Extract, Potassium Cocoate, Stevia Rebaudiana Extract, Erythritol, Cellulose Gum, Sodium Gluconate, Xanthan Gum Safe fordeveloping brains RiseWell Kids Toothpaste is the only one on the market that’s safe enough to eat. The reason? It’s made with Hydroxyapatite, which remineralizes teeth, without the risk of harm if accidentally ingested. Safe enough to eat 100% Safe & Natural Developed by Dentists Fun flavor Fluoride-free SLS & Sulfate-free Paraben-free No artificials colors, flavors, or preservatives