Fine condition.McGraw-Hill Publishing,1993.First edition-first printing(1 2 3 4 5 6 7 8 9 0).The book is Signed by both Authors on the title page.Grey hardback(silver lettering to the spine,small nick on the edge of the cover) with Dj(two small nicks and crease on the edges of the Dj cover),both in fine condition.Illustrated with b/w drawings,tables,stats.Nice and clean pages as new with a very small mark on the outer edges,small ink mark and nick on the edges of the pages,small pencil mark impression on the edge of the first blank page of the book.Nice and clean book.Foreword by Pierre Hessler.225pp including index.Price un-clipped. This is another paragraph Product Description: Foreword by Pierre Hessler, Vice President, IBM Corporation, Director General, Marketing Services and Operations, IBM, Europe, Middle East, and Africa. The global marketplace offers incredible opportunities for growth and profit--and here is a resource that gives executives a tangible understanding of how to manage their companies to become successful global corporations. Based on a five-year IBM/Peat Marwick worldwide study, the book pinpoints the six strategic steps that must be taken in the first five years of globalization: create a clear global vision, target the customer, get an accurate reading of what customers need and the resources to achieve it, move from isolation to partnership, nurture global employees, and use information technology to keep capability high and costs low. Plus, the book shows how to tailor a global approach to the critically important starting position of a company: as a global exporter (typically a Japanese approach), a multinational (U.S. approach), or a multilocal (a European approach). Packed with examples of companies in every stage of globalization, the book shares pitfalls, insights, and success stories that will interest every manager who recognizes the potential of the global frontier!
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