Essentials of Marketing

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Essentials of Marketing Lancaster, Geoff Summary This text has been updated in line with changes in the marketing environment. This text has been updated in line with changes in th e marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice. Perfect for fans of Call Centre Management, Business, Finance & Law, Management. Highlights Easy to enjoy: 456 pages · Paperback By Lancaster, Geoff Details ISBN: 9780077094379 Author: Lancaster, Geoff Format: Paperback Pages: 456 Language: English Publication date: 1 November 1998 Condition: Used – Like New About the authors Lancaster, Geoff and Geoffrey Lancaster and Lester Massingham More about this book Reviews This text has been updated in line with changes in the marketing environment. Show more