Consumer Behaviour

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Consumer Behaviour Mowen, John C. Summary Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion. Intended for an undergradua te audience, this text covers the theory and practice of advertising and promotion. Perfect for fans of Advertising, Business, Finance & Law, Sales & Marketing, Market Research, Advertising Books, Business Development & Entrepreneurship Books. Highlights Easy to enjoy: 800 pages · Hardcover By Mowen, John C. Details ISBN: 9780137371150 Author: Mowen, John C. Format: Hardcover Pages: 800 Language: English Publication date: 1 January 1998 Condition: New About the authors Mowen, John C. and John C. Mowen and Michael Minor · Publisher: Prentice Hall More about this book Reviews Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion. Show more