Millroy the Magician Theroux, Paul Summary This text explores the theoretical and methodological threats that are defining global media studies as a discipline. This text explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalization to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; and how global elements of mediated messages acquire class, regional and local characteristics. Highlights Easy to enjoy: 448 pages · Paperback By Theroux, Paul Details ISBN: 9780140235289 Author: Theroux, Paul Format: Paperback Pages: 448 Language: English Publication date: 24 November 1994 Condition: Used – Good About the authors Theroux, Paul and Paul Theroux More about this book Reviews This text explores the theoretical and methodological threats that are defining global media studies as a discipline.