The Dominant Influence of Marketing in the 21st Century

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Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings abou t marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'Publication Year: 2013Imprint: Palgrave Macmillan UKFormat: HWeight (Gram): 3011 Show more