Think Simple: How Smart Leaders Defeat Complexity

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DESCRIPTION : The secrets to Apple's success and how to use them, from the Apple insider Ken SegallIn Think Simple, Apple insider and New York Times bestselling author Ken Segall g ives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success. PRODUCT DETAILS : ISBN : 9780241004449 BY (AUTHOR) Segall, Ken PUBLISHER : Penguin Books Ltd PUBLICATION DATE : June 30, 2016 COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Portfolio Penguin LANGUAGE : English AGE : Tertiary Education PRODUCT FORM : Paperback / softback DIMENSION : 234 mm x 153 mm WEIGHT : 336 g PRODUCT CATEGORY : Economics, Finance, Business & Management Show more