Principles of Marketing

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Principles of Marketing Brassington, Dr Frances Summary This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. This t hird edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied. Perfect for fans of Books Global Store, Arborist Merchandising Root, Self Service, Special Features Stores, Regular Stores, Web Marketing. Highlights Easy to enjoy: 1164 pages · Paperback By Brassington, Dr Frances Details ISBN: 9780273657910 Author: Brassington, Dr Frances Format: Paperback Pages: 1164 Language: English Publication date: 3 December 2002 Condition: New About the authors Brassington, Dr Frances and Frances Brassington and Stephen Pettitt · Publisher: Financial Times/Prentice Hall More about this book Reviews This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied. Show more