Mao in the Boardroom: Guerilla Warfare in the Trenches of Corporate America

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DESCRIPTION : Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. This is the new Little Red Book for a capitalist world. PRODUCT DETAILS : ISBN : 9780312310851 BY (AUTHOR) Stricker, Gabriel PUBLISHER : Griffin Publishing PUBLICATION DATE : July 17, 2003 COUNTRY OF PUBLICATION : United States IMPRINT : Saint Martin's Griffin,U.S. LANGUAGE : English AGE : General PRODUCT FORM : Paperback / softback DIMENSION : 182 mm x 113 mm WEIGHT : 245 g PRODUCT CATEGORY : Economics, Finance, Business & Management Lifestyle, Hobbies & Leisure Show more