The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online Benartzi, Shlomo Summary The typical office worker now spends the majority of their waking hours staring at a screen. The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success. Perfect for fans of Ecommerce, Business, Finance & Law, ECommerce, Market Research, Interface Design Programming, ECommerce Books. Highlights Easy to enjoy: 256 pages · Paperback By Benartzi, Shlomo Details ISBN: 9780349410395 Author: Benartzi, Shlomo Format: Paperback Pages: 256 Language: English Publication date: 6 October 2015 Condition: New About the authors Benartzi, Shlomo and Shlomo Benartzi and Jonah Lehrer · Publisher: Orbit Books More about this book Reviews This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.
