Simplify: How the Best Businesses in the World Succeed

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DESCRIPTION : For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelm ingly powerful that anyone can reliably apply it to generate extraordinary results.Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world. PRODUCT DETAILS : ISBN : 9780349411866 BY (AUTHOR) Koch, Richard, BY (AUTHOR) Lockwood, Greg PUBLISHER : Little, Brown Book Group PUBLICATION DATE : June 26, 2018 COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Piatkus Books LANGUAGE : English AGE : Tertiary Education PRODUCT FORM : Paperback / softback DIMENSION : 130 mm x 199 mm WEIGHT : 265 g PRODUCT CATEGORY : Economics, Finance, Business & Management Show more