Eight Essential Principles : How Today's Market Leaders are Increasing Revenue, Productivity, and Customer Satisfaction / Thomas M. Siebel.

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Titulo: Eight Essential Principles : How Today's Market Leaders are Increasing Revenue, Productivity, and Customer Satisfaction / Thomas M. Siebel.Autor: Thomas M. SiebelESTADO: NO VOISBN/EAN: 9780385502276Editor: Bantam Doubleday Dell Publishing Group IncAno: 2001Idioma: InglêsEncadernação: N.A.Páginas: 257Coleção: N.A.Nº. da Coleção: N.A.Código de Controlo: 6D Descrição: How is IBM, one of the world's most complex business organizations, tying its many operations together to gain a unified view of its customers and present a unified view to its customers? How does Marriott International achieve its exceptional focus on guest satisfaction resulting in occupancy rates dramatically higher than the competition? How is WorldCom transforming itself from a long-distance telephone company into a provider of total communications solutions? Show more