DESCRIPTION : Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" PRODUCT DETAILS : ISBN : 9780470876411 BY (AUTHOR) Osterwalder, Alexander, BY (AUTHOR) Pigneur, Yves PUBLISHER : John Wiley & Sons Inc PUBLICATION DATE : June 29, 2010 COUNTRY OF PUBLICATION : United States IMPRINT : John Wiley & Sons Inc LANGUAGE : English AGE : Professional & Vocational PRODUCT FORM : Paperback / softback DIMENSION : 191 mm x 240 mm WEIGHT : 712 g PRODUCT CATEGORY : Economics, Finance, Business & Management * This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.
