Do–It–Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Wiley Small Business S.)

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Do–It–Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Wiley Small Business S.) Hahn, Fred E. Summary How to cr eate Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing. Highlights Easy to enjoy: 384 pages · Paperback By Hahn, Fred E. Details ISBN: 9780471154433 Author: Hahn, Fred E. Format: Paperback Pages: 384 Language: English Publication date: 25 April 1997 Condition: New About the authors Hahn, Fred E. and Fred E. Hahn and Kenneth G. Mangun · Publisher: Wiley More about this book Reviews Find the right medium for your message—and your budget with Praise for the First Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. Show more