How to Steal Fire: The Myths of Creativity Exposed, The Truths of Creativity Explained

Bookazine Verified independent store

→

DESCRIPTION : ________'Promises to show readers how to think boldly and spark imaginative thought' (FT) ________Creativity is a powerful force. It drives innovation, boosts our eco nomy and enables us to fulfil our human potential. But what actually is creativity? Is it overrated? And where exactly do ideas come from in the first place?In this book, design gurus Stephen Bayley and Roger Mavity debunk the myths and common misconceptions that form our current thinking around this complex subject. In showing readers how to think boldly and remain undaunted by challenges, they examine the phenomenon from all sides: not only the creativity of invention and of imagination but also that of perception and of discovery, in order to reveal the truths we often overlook.Ultimately, How to Steal Fire will help you reclaim yourself from the anonymous dreariness of a data-driven culture and spark imaginative thought. PRODUCT DETAILS : ISBN : 9780593080085 BY (AUTHOR) Bayley, Stephen, BY (AUTHOR) Mavity, Roger PUBLISHER : Transworld Publishers Ltd PUBLICATION DATE : March 07, 2019 COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Bantam Press LANGUAGE : English AGE : Tertiary Education PRODUCT FORM : Paperback / softback DIMENSION : 247 mm x 190 mm WEIGHT : 748 g PRODUCT CATEGORY : Economics, Finance, Business & Management Health, Relationships & Personal development Show more