Author: Dr Eileen DoyleISBN: 9780648294153Publisher: Major StreetYear first published: 01 Nov 2018Pages: 176 Format: Paperback / softbackYou don t need an MBA or hours of study to benefit from Eileen s shared knowledge, just the tenacity to give it a go, which is one of her core messages persistence and discipline are essential keys to success. Jordan Green, Founder/President, Melbourne Angels; Founder/Chairman Emeritus Australian Association of Angel Investors; Trustee Angel Resource Institute (USA); Chairman Asian Business Angel Forum Eileen s commonsense approach to complex business issues helped transform a 100-year old hierarchical organisation into today s simplified, market-facing, customer-centric CSIRO. Dr Larry Marshall, CEO, CSIROCall a Business Angel provides a commonsense approach to complex start-up and SME business issues. Many businesses fail not because of a poor idea but because of poor analysis and execution.In this practical guide, Dr Eileen Doyle provides proven insights and the quality basics of how to analyse ideas and turn them into sustained business success. It is the must-have how to book for start-ups and SMEs, written by one of Australia s leading commercialisation experts.
