The 30 Day MBA: Your Fast Track Guide to Business Success Barrow, Colin Summary Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others.Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students. Perfect for fans of Management Science, Business, Finance & Law, Management, MBA Reference & Education, Test Preparation for Young Adults, Study & Learning Skills for Educational Students. Highlights Easy to enjoy: 336 pages · Paperback By Barrow, Colin Details ISBN: 9780749469900 Author: Barrow, Colin Format: Paperback Pages: 336 Language: English Publication date: 3 August 2013 Condition: New About the authors Barrow, Colin and Colin Barrow More about this book
