Most startups end in failure.Almost every failed startup has a product. What failed startups don't have are enough customers.Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. This shortsighted approach has startups trying random tactics - some ads, a blog post or two - in an unstructured way that's guaranteed to fail.This book changes that. Traction Book provides startup founders and employees with the framework successful companies have used to get traction. It allows you to think about which marketing channels make sense for you, given your industry and company stage.This framework has been used by founders like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), and Alex Pachikov (Evernote) to build some of the biggest companies and organizations in the world. We interviewed each of the above founders - along with 35+ others - and pulled out the repeatable tactics and strategies they used to get traction.We then cover every possible marketing channel you can use to get traction, and show you which channels will be your key to growth. This book shows you how to grow at a time when getting traction is more important than ever.Below are the channels we cover in the book:Viral MarketingPublic Relations (PR)Unconventional PRSearch Engine Marketing (SEM)Social and Display AdsOffline AdsSearch Engine Optimization (SEO)Content MarketingEmail MarketingEngineering as MarketingTarget Market BlogsBusiness Development (BD)SalesAffiliate ProgramsExisting PlatformsTrade ShowsOffline EventsSpeaking EngagementsCommunity BuildingThis book draws on interviews with the following individuals:Jimmy Wales, Co-founder of WikipediaAlexis Ohanian, Co-founder of redditEric Ries, Author of The Lean StartupRand Fishkin, Founder of SEOmozNoah Kagan, Founder of AppSumoPatrick McKenzie, CEO of Bingo Card CreatorSam Yagan, Co-founder of OkCupidAndrew Chen, Investor at 500 StartupsJustin Kan, Founder of Justin.tvMark Cramer, CEO of SurfCanyonColin Nederkoorn, CEO of Customer.ioJason Cohen, Founder of WP EngineChris Fralic, Partner at First RoundPaul English, CEO of Kayak.comRob Walling, Founder of MicroConfBrian Riley, Co-founder of SlidePadSteve Welch, Co-founder of DreamItJason Kincaid, Blogger at TechCrunchNikhil Sethi, Founder of AdaptlyRick Perreault, CEO of UnbounceAlex Pachikov, Co-founder of EvernoteDavid Skok, Partner at MatrixAshish Kundra, CEO of myZamanaDavid Hauser, Founder of GrasshopperMatt Monahan, CEO of InflectionJeff Atwood, Co-founder of DiscourseDan Martell, CEO of Clarity.fmChris McCann, Founder of StartupDigestRyan Holiday, Exec at American ApparelTodd Vollmer, Enterprise Sales VeteranSandi MacPherson, Founder of QuibbAndrew Warner, Founder of MixergySean Murphy, Founder of SKMurphySatish Dharmaraj, Partner at RedpointGarry Tan, Partner at Y CombinatorSteve Barsh, CEO of PacklateMichael Bodekaer, Co-founder of Smart LaunchZack Linford, Founder of Optimozo
