How did Tencent become one of the world's most innovative tech giants? This book offers a rare, in-depth look at Tencent's rise through the lens of innovation management. From early products like QQ to the creation of WeChat and its expansive digital ecosystem, the book explores how Tencent drives continuous and breakthrough innovation across technology, management, platforms, and social value. It introduces Tencent's unique Sequoia-like innovations (deep, directed, invisible, and compound), market-type organisation and OCEAN ecosystem, which promotes openness (O), coopetition (C), empowerment (E), autonomy (A), and attentiveness to stakeholders' needs (N). Readers will discover how Tencent leverages corporate values, internal coopetition, digital human resource management, internal talent mobility, platform ecosystems, and social value creation to remain innovative, competitive, and forward-looking. Accessible and insightful, this book is essential reading for students, academics, business leaders, and policymakers interested in innovation management, technology development, digital platforms, and China's evolving technology landscape. About the Author Xiaolan Fu is Professor and Founding Director of the TMCD Centre at the University of Oxford, a Fellow of the Academy of Social Sciences, and Founder of OxValue.AI. She is a winner of the 2021 Falling Walls Scientific Breakthrough Award, and author of Innovation under the Radar (Cambridge University Press, 2020) and China's Path to Innovation (Cambridge University Press, 2015).George Yip is an Emeritus Professor of Marketing and Strategy at Imperial College London and a Distinguished Visiting Professor at Northeastern University, Boston. He is the author of the highly acclaimed Total Global Strategy, and co-author of China's Next Strategic Advantage (2016) and Pioneers, Hidden Champions, Changemakers, and Underdogs: Lessons from China's Innovators (2019).Xuechen Ding is Assistant Professor in Business Administration at the Beijing Technology and Business University, Postdoc at the University of Oxford, and Consultant of OxValue.AI. Her research interests are innovation strategies, digital innovation, and national innovation systems. Her recent publications appear in Management and Organization Review, and Industry and Innovation.Wei Wei is Assistant Professor in Management and Associate Fellow at the Digit Centre at the University of Sussex. Her research focuses on platform work, digital human resource management, and innovation management. Her recent publications appear in Economic and Industrial Democracy, and the Review of International Political Economy.
