Marketing Big Oil: Brand Lessons from the World’s Largest Companies

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Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to dem onstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.Publication Year: 2014Imprint: Palgrave Macmillan USFormat: HWeight (Gram): 3109 Show more